Bio

20 years experience in Advertising and Analytic Sales and Sales Management across Digital, Mobile and Print. Proven track record of Sales growth and Managing Teams in extremely competitive Markets. Passion for Mobile reflected in career experience at two leading Telco's (O2 and EE) along with thought leading Technology companies Conversant, comScore and currently SmartFrame. Extensive Public speaking includes MWC in Barcelona, Ad Tech London, Madfest, Israel Mobile Summit, Eye for Travel Amsterdam and Teleconnections Vienna. In January 2013 I became a member of the IAB Mobile Leadership Council which sets the benchmark for Mobile Advertising industry standards. Specialties: Performance Advertising Rich Media Brand advertising In game advertising Broad knowledge of holistic advertising industry Experience in Sales Strategy, Sales Training, Ad operations and Conversion Metrics Negotiating High Level Trading deals Developing Strategic relationships with Agencies, Publishers and Clients.