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Gwénaëlle Delos

Managing Director for Uk & Ireland

Atout France - The France Tourism Development Agency

Country or State

United Kingdom


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Event Format

In-person / live conference, Virtual Conference, Webinar


English, Swedish, French


Sept 25


Creating value by managing strategic partnerships, gaining access to new markets and channels, & talent management.
I am a strategic business leader with 20 years of international experience in the tourism industry, especially in building strong and long-term partnerships with both private companies and public bodies. My broad business and particular expertise are within influence strategy, business development, marketing and brand positioning, and private/public sectors partnerships (destinations, carriers, tour-operators/agencies – leisure & MICE, credit cards, OTA, influencers, accommodation such as Palaces and hotels, event organisers). My experiences have led me to an in-depth knowledge of some of the most important outbound markets. I am also active in different business networks that support my analysis of the business and cultural environments. In my current role as Managing Director for the UK & Ireland of the agency Atout France, I build our business into a high-performing and more profitable organisation. My record of accomplishment includes exploiting partnerships synergies, conceiving and launching a transformative business strategy, attracting new talents, increasing our margin, and innovating in terms of business development. My expertise in the following fields is - Leadership - Business Development & partnerships - Business and commercial Strategy - Communication, PR and press, on and offline Medias, multi-brand and cross-market Marketing, Events, B2B/B2C, CRM - Project management, talent and change management, - Synergies and networks: public/private partnerships, French and European networks, sharing insights and analysis, building shared strategies and joined action plans with performance and key indicators - Multicultural and multitalented Management - Budget management and oversight, reporting Fluent in English, French and Swedish, I have decades of international experience, managing multi-geographic teams, understanding the behaviours and motivations of clients and B2B environments from a range of countries, and creating confidence alongside our business partners. As a leader, I am well organised, flexible and I observe business trends to identify new opportunities in order to generate business leads. I adapt quickly, collaborate well with people from different cultures, and I take pride in my ability to recruit, direct and motivate diverse teams of talented specialists. My leadership enables me to ensure they are empowered to contribute, and encouraged to work intelligently across projects, functions and geographies. I assure everyone focusses on shared goals and values.

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Current Position

Managing Director for Uk & Ireland at Atout France - The France Tourism Development Agency


Master, Tourism

Past Talks

WTM London 2022

WTM London 2023