Bio

I’m a certified digital analytics professional with 15+ years of hands-on analytics experience working with major brands such as Dell, Ford, Sephora, Weight Watchers, and the Wall Street Journal. I have worked with many reporting tools, but I am most intimately acquainted with Adobe Analytics and Google Analytics, both on the implementation side and as a power user. If the data doesn't exist in those tools, then I know how to corral it in there. If the data does exist in those tools, then I know how to wrangle it out. (Note: I also want to be a cowgirl, so I like to use ranching terminology when I talk about data.) Specialties: EXPERT: Adobe Analytics, Google Analytics, Google Data Studio, Excel, Supermetrics PROFICIENT: Tableau, Tealium Tag Manager, Google Tag Manager, Google Optimize, Adobe Target, Optimizely, Visual Website Optimizer LEARNING: R Statistical Programming Language, SQL, Adobe Launch, Contentsquare, Quantum Metric OTHER: general Excel geekery, typing over 80 wpm, and being teased for making everything into a spreadsheet