Bio

I am a senior business leader and marketer with over 17 years' experience in fast-growth companies including start and scale-up environments as well as within large businesses. I am rigorous, analytical and numbers-driven but am also highly creative and have been most successful in companies where using a combination of data and intuition is required and where a growth or change agenda is key. I have worked across industries including: - Travel - Transport - Leisure and Entertainment - Technology And have significant experience: - Delivering multi-market brand and marketing strategy for brands including Flight Centre and Big Bus Tours as well as launch brand Electric Gamebox and Skiidy Gonzales combining ATL (television, radio, out of home) and BTL (targeted social / search, PR, door drop, email) tactics to build a cohesive approach; - Launching retail partnerships and approaches including events, retail point of sale and PR-led brand partnerships to meet specific, measurable objectives; - Planning and executing test and learn programmes to deliver wider learnings for the business and team and ensure the highest possible return on investment; - Leading high performing teams and agency relationships with a view to personal growth and development as well as strong success metrics; - Analysing and learning from data to drive better results and insight; and - Managing and delivering against multiple competing priorities and projects simultaneously.