Bio

A User Experience copywriter (or UX copywriter) is someone who helps you put the needs of your online visitors first. When done well, UX copywriting removes barriers, so it’s easier for your visitors to become customers. That's what I do on your website, in your sales funnels, in your email marketing, and for your content marketing. I help you make your digital marketing user-focused so you get better long-term results. What kind of better results? Providing a good user experience increases lifetime customer value. It brings you more referrals. And it makes your company a place that people are proud to work for. That’s business sustainability in a nutshell. Across your digital presence, it's your message -- the words you use -- that glues everything together. I can show you where your message is creating confusion or friction for your visitors and how to fix it for a higher response rate... and higher levels of customer satisfaction. Do any of these statements ring true for you? * I think my email marketing should be working better, and I don’t know why it’s not. * I know content marketing is important, but I don’t have a systematic approach. * People leave our website too soon. * We don’t make a lot of repeat sales. * I know our e-commerce sales should be higher, but I don’t know how to make that happen. * We’re about to launch a new product/app/website and we want it to be amazing. * I’m embarrassed by the mobile experience we offer. * I don’t even know what the problem is… I just know there is one! If any of these ring true, we should talk. Improving the experience of your copy and content could make a big difference in your bottom line... and in how rewarding your business is, both personally and professionally. Reach me today at heather at dragonfly-media dot com.