Bio

Vice President of Addressable Television and Digital at the New York Interconnect, specializing in the strategy of using census-level data and deep-dive analytics to precisely target the audiences a client is looking to reach for Addressable TV, Interactive TV, and Digital media. My focus is to use innovative measurement along with analytics tools to identify the appropriate customer for an advertiser. This will eliminate the guesswork by utilizing actual data to drive smart advertising. It's my goal to target audiences Online, through Video-on-Demand or with Television using data and technology. The results will be a more unified advertising campaign with cross-screen engagement and combined precision targeting on both television and digital.