Bio

► Bachelor in BA, MBA, PMD and Executive Program in Digital Marketing by Northwestern University - Kellogg School of Management. ► More than 17 years of International experience in leading and large-scale transformations in B2c sales (ecommerce, call center and retail), marketing, strategy, customers and product in a number of industries such as Tourism, Travel, Hospitality, Leisure, Infraestructures, FMCG, retail, etc. ► Currently, Chief Commercial and Customer Officer at Renfe (leader train operator in Spain), leading the commercial strategy and B2c and b2b sales, loyalty program, CRM, marketing and commercial campaigns for High speed trains (AVE, AVLO) and long-haul trains, as well as the luxury train business. ► Previoulsy, Director of Global Direct Sales (d2c direct-to-customer sales) -Chief Customer Officer- at Royal Caribbean for its brand Pullmantur. Leading all B2c (d2c direct-to-customer) channels (eCommerce, call center, e-mail, chat, virtual assistants, social media and retail) and its omnichannel and d2c direct-to-customer strategy. Reporting to CEO, leading a 50-people team. Achieving double-digit sales, profitability and loyalty growth underpinned by digitalization, innovative comercial and marketing campaigns, process efficiency and enhancing the customer experience, leveraged by agile and lean methodologies. ► Previously, I served as Strategy, Transformation and Product Director for Pullmantur and Croisières de France. Reporting to CEO and defining and executing the large-scale transformational plan that drove to turnaround. ► Leading the execution of several large cross-functional projects with impact on digitalization, customer experience, commercial and marketing excellence, distribution and international expansion. On top of that, I was responsible for defining the Product portfolio through co-creation and based on complex financial models, market and customer Intelligence, achieving the Excellence Award to best cruise product. ► Prior to that, I was strategy and operations consultant at Deloitte, Accenture and Ambers&Co (nowadays, EY). ► Expert in B2c sales, marketing, customers, product and team management. Execution and profit oriented. Strong strategic thinking and analytical skills. ► Passionate about technology, digital and customer experience and customer behavior.