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Jay Picconatto

Global Commerce Lead

General Mills

Country or State

United States


𝐓𝐡𝐫𝐨𝐰 𝐦𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐫𝐨𝐥𝐞 𝐨𝐫 𝐬𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐈 𝐝𝐨 𝐭𝐡𝐫𝐞𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐞𝐯𝐞𝐫𝐲 𝐭𝐢𝐦𝐞: 𝟏. 𝐅𝐢𝐠𝐮𝐫𝐞 𝐢𝐭 𝐨𝐮𝐭. Simplifying complex problems is my specialty. 𝟐. 𝐋𝐞𝐚𝐝 𝐭𝐡𝐞 𝐭𝐞𝐚𝐦. Providing vision, plans, and direction that drive understanding, engagement, and progress. 𝟑. 𝐃𝐞𝐥𝐢𝐯𝐞𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬. Identify solutions and enable teams to turn challenges into opportunities. That has played out many times over the course of my career spanning more than 20 years with General Mills, an organization that consistently creates development and growth opportunities. I have held significantly different roles and in each, I apply my problem-solving skills and knack for clear, simple communication to move the organization forward. I built our enterprise eCommerce team from the ground up, tripling the eCommerce business in three years and driving double-digit basket increases. Before that, I took over a struggling shopper marketing team, doubling the size, and driving 5x investment. I also digitized a 25-year-old program to modernize the experience for consumers and drive data and competitive advantage for General Mills. My delivery style is candid, transparent, and highly flexible while instilling a sense of urgency in the team. I apply critical business drivers to innovate ways of working within our teams to activate and accelerate eCommerce performance while building the underlying capabilities and upskilling to enable additional growth. 𝐒𝐤𝐢𝐥𝐥𝐬: Complex Problem Solving, Executive Influence, Team Leadership, Digital Marketing, Content, Customer Experience, CX, UX, eCommerce, SEO, Retail Media, Shopper Marketing, Product Marketing, Customer Loyalty, 1P-2P-3P Data Strategy, Performance Marketing, CPG, Brand Management, Global Talent, Upskilling, Humanized Growth, Innovation I am available to speak on various topics, including eCommerce, Digital Marketing, Performance Marketing, 1P-2P-3P Data Strategy, Customer Experience, Humanized Growth, and Innovation. 𝐇𝐨𝐰 𝐭𝐨 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐌𝐞: Reach out to me directly here on LinkedIn for speaking inquiries.

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Current Position

Global Commerce Lead at General Mills


Master of Business Administration (MBA)