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Jen Hickling

Vice President, Pre-Sales Consulting

Exchange Solutions

Country or State



Account executive and trusted advisor to my clients whose mission is to design, operate, and optimize industry leading technology enabled loyalty and customer engagement programs. I have a deep understanding of how to utilize omni channel marketing and 1:1 personalized offers to drive incremental behaviour, an ability to transform customer data into insights and marketing strategies that drive business results, and the energy and leadership required to sell through and implement winning solutions. I have 18+ years’ of experience, with particular expertise in: • Loyalty Program Design & Optimization • Customer Data Analytics • Client & Account Management • Technology Platforms & Processes • Leadership & People Development • Marketing Strategy My vast client management experience with industry leading companies includes: Esso (Imperial Oil), Exxon Mobil, Sears Canada, Sobeys, Loblaw,, Hockey Canada, Aeroplan, Air Miles, Scotiabank, Barnes & Noble and Ford Motor Company of Canada.

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Current Position

Vice President, Pre-Sales Consulting at Exchange Solutions


Honours Bachelor of Business Administration, Marketing

Past Talks

CRMC 2022