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Jennifer Henley

Board Secretary

Recruitment Ad Agency (RAA) Association

Country or State

United States

Bio

Since 2000, I have served primarily in a new business development capacity within the human resources community. With over almost 20 years of relevant recruitment marketing experience, sales leadership, and increasing responsibility of supervising, training and developing talent, I have proven ability to influence cross-functional teams and bottom line results.

At NAS Recruitment Innovation, we optimize candidate attraction through storytelling, technology and strategy. A leader in recruitment marketing for more than seven decades, we offer employment branding and in-house creative to help clients tell their stores. Our technology platform ACTIVATE™ streamlines the job search experience, enhances SEO and provides rich analytics. And our marketing strategies, including programmatic, social media and digital marketing, are designed to identify candidates and motivate them to apply.

Specialties: New Business Development, Client Relationships, Employment Branding, Talent Engagement Campaigns & Strategies, Campus & Diversity Recruiting, Media Selection & Buying, Media Planning, Client Partnerships, Social Media Marketing, Career Site Analysis & Design, Recruitment Services, Recruitment Strategies, Messaging Strategies, Marketing Communication, Campaign Planning, Interactive Services, Career Event Planning & Promotions, Metrics.

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Current Position

Board Secretary at Recruitment Ad Agency (RAA) Association

Degrees

Journalism, Advertising

Skills