Bio

Jon Soberg is a Managing Partner at MS&AD Ventures, where he and his team invest in early stage companies with great teams who are changing the world. Jon is especially focused on companies that are helping to secure a better future, including financial inclusion, health, risk analysis and mitigation, security, and climate. has invested in and worked with companies across 6 continents, held more than 50 board positions, and brings his unique breadth of experience to bear with all of his companies. He is currently ranked #10 on Business Insider's Seed 100 list of top seed investors in 2022. A few of Jon's investments include Addepar, Biocatch, Braze (BRZE), Carro, Clubhouse, DoubleVerify (DV), Fundbox, Hippo (HIPO), Next Insurance, Nutanix, REEF Technology, Rubrik, STEM (STEM), Trulioo, Vesttoo and Yotpo. Jon is a Senior Fellow at Wharton Customer Analytics, and as a Lecturer at Wharton, Jon has advised and lectured on go-to-market and growth marketing strategies, pricing optimization, financial analysis, operations management. Prior to becoming an investor, Jon was a serial entrepreneur and operator, with an IPO exit at Adforce. Jon is a Palmer Scholar at Wharton, and holds a Chartered Financial Analyst (CFA) designation.