Bio

As a customer acquisition professional, I conceptualize, develop, and implement regional, national, and international e-marketing strategies that create engaging, cost-effective, and brand-building campaigns to minimize online expenses and maximize ROI. Using complex analytics and trending CAC models, I deliver fully qualified solutions that are customized to meet business objectives. I have over 20 years of focused experience building SEO, SEM, and re-marketing campaigns for motivated B2B and B2C organizations that range from Fortune 1 corporations to Silicon Valley start-ups. Merging web development and an excellent understanding of the financial management of online campaigns, I am able to provide full-spectrum customer engagements that allow for quantitative measurement of ad-spend and resultant conversions. I have consulted for Walmart, Apple, McAfee, Autodesk, Electronic Arts, Palantir Technologies, The University of Pennsylvania, and Carnegie Mellon University. My goal is to be an innovative customer acquisition specialist creating marketing models that govern the future of how companies attract, acquire and retain online customers. Specialties: Search Engine Optimization & Marketing, Social Media, E-Commerce, Re-marketing, Big Data Analytics, Website Development, Software Quality Assurance, Business Consulting