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Karen Hopper

Associate Director, Performance Strategy


Country or State

United States


As the Associate Director of Performance Strategy at Razorfish, I oversee cross-channel testing and optimization efforts for Citibank, including data-driven strategy, knowledge management, and reporting. Prior to this most recent engagement, I had the privilege of leading the M+R testing team, overseeing website, email, and ad testing strategy, implementation, and reporting for more than 25 nonprofit clients. But I wasn't always on the data side of things - I started in client services, managing email marketing, drafting creative briefs, implementing social media advertising, and building SMS programs for some of the world's largest and most successful nonprofits. When I'm not working on client projects, I'm geeking out about content marketing, SEO, and learning as much as I can about the great big (exciting!) world of digital marketing.

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Current Position

Associate Director, Performance Strategy at Razorfish


BA, Music, Political Science, Women's Studies

Past Talks

MozCon 2022