Bio

Experienced sustainability strategist, advisor and moderator with a deep engagement in smart and sustainable growth in destinations and building bridges to achieve results. Many years of experience in leading and developing the sustainability work within the tourism industry in Gothenburg, Sweden. As a result, Gothenburg has been named world leader, six years in a row, by Global Destination Sustainability Index, 2016-2022. Leading the winning candidature for Gothenburg being awarded the European Capital of Smart Tourism 2020. Head of Sustainability and Senior Advisor of several international meetings and events, e.g. the Associations World Congress, FEI European Championships, Euroskills, European Athletics Indoor Championships to mention a few. Former president of the Swedish Network for Sustainable Tourism & Events. Intiator and Chair of the City Destinations Alliance Knowledge Group Sustainability. Frequent guest lecturer at the University of Gothenburg and at international symposiums. Judge for the place branding awards City Nation Place Awards 2022.