Bio

I believe most business challenges can be solved with better marketing and communications. But only if you take the time to get to the heart of the problem (and opportunity). What's really happening? What needs to be happening? What are the steps you need people to take to get from here to there? With situation details out, I create marketing strategies that make good things happen… like brand awareness, brand affinity and growth. Here's some info about me: - Full-funnel marketer with significant brand building and demand generation expertise. - B2B & B2C experience in marketing, advertising, PR, investor communications and internal communications across a list of verticals, including martech, professional services, SaaS, travel/hospitality, education/edtech and consumer finance. - Skilled at evolving and transforming brands in parallel with revenue at startup, high-growth and mature companies. - Dynamic leader, able to build significant engagement with internal teams plus external partners and prospects. - Winner of the 2021 Tim Burke Pioneer Award, presented by the Consumer Consent Council to recognize exceptional individuals going above and beyond to make a significant impact within the performance marketing space. - Finalist for 2020 “Best Branded Content Site - B2B” in the Digiday Content Marketing Awards. - Nominee for 2019 Uberflip EXPY Best Web Experience Award. - Nominee for Sales Lead Management Association’s 2018 list of 20 Women Leaders in Business. - Published in Forbes, Tampa Bay Business Journal, mThink and more. - Certified in crisis communication by PRSA.