Bio

Named a Top 10 Women in Grocery Tech by RIS, Katie Hotze is an innovative leader and entrepreneur with over two decades of experience in digital marketing, data analytics and business strategy. Katie is the founder and CEO of Grocery Shopii, a Charlotte-based startup that solves a $550B problem in the CPG & Retail industry by reducing cart abandonment with machine learning. Grocery Shopii uses recipes as a recommendation engine to expedite online grocery shopping inside the shopping journey. Prior to Grocery Shopii, Katie spent 20 years in management and technology consulting where she led global marketing teams for Mercer, the world’s largest HR consultancy, and BearingPoint. She holds an M.B.A. and Business Analytics certification from William & Mary, and a B.S. in Marketing from Virginia Commonwealth University. In 2018, Katie was a Direct Marketing News (DMN) 40-Under-40 Award Recipient. She’s also been awarded the Top Women in Grocery honor by Progressive Grocer. Today, she is a regular speaker on both digital and social media topics at conferences in the marketing and grocery retail spaces. A resident of Charlotte, N.C., Katie is a graduate of UNC-Charlotte’s Ventureprise entrepreneurial program and is an active participant in the city’s tech community.