Highly attuned to customer needs throughout my career, I have helped businesses across diverse sectors transform their marketing approach, moving towards a customer experience focus and creating customer engagement strategies that drive profitable revenue growth. Capitalising on consulting experience working with an array of leading companies, I bring a wealth of best practice in modern marketing methods to solve a range of customer problems whilst harnessing a data-driven approach to interpret customer needs and marketing/business activity alignment. This has been evident in my tenure at LIDA (M&C Saatchi) where I drove a 575% revenue increase for a financial services client, developing their customer engagement strategy. Most recently at Capgemini (consulting), I have devised a customer business strategy to grow revenue in the triple digits over the next 10 years for a industry leading client. On a personal level, I champion high performance, am passionate about sharing my expertise in marketing and customer experience. I ensure competitive advantage by retooling teams with market-relevant skill sets. I value growing my business network, please contact me through LinkedIn.
Director - Digital Marketing & Technology at Capgemini
Masters of Interactive Multimedia