Bio

Ken Fenyo is a senior retail executive and advisor with a proven track record of driving growth by bringing new marketing, product and business ideas to market. Ken is a recognized expert in loyalty, personalization, omni-channel retail, retail media, and the future of retail. He regularly speaks at industry events including Shoptalk, Groceryshop, NACS, FMI, and the Retail Media Summit, and is frequently quoted in the media, including The Wall Street Journal, The Washington Post, Bloomberg, Good Morning America, CNN, CNBC, BBC, NPR, Axios, Reuters, the AP, Progressive Grocer, Retail Dive, Retail Wire, and Forbes. Ken is Chief Marketing Officer for Grabango, the leading provider of checkout-free technology for large-scale chains. Grabango delivers a next-generation shopper experience and is the only enterprise-class, checkout-free solution suitable for operation in existing stores. Ken was previously President, Research & Advisory at Coresight Research, which delivers data-driven insights at the intersection of retail and technology. At Coresight, Ken led the advisory business, delivering 5x growth, and developed new retail data and custom research products. Ken was previously a senior consultant at McKinsey & Company. He led Consumer Markets for Fuel, McKinsey’s startup practice, where his clients included subscription, DTC, marketplace, and retail tech companies. He also served leading retailers, brands, and private equity firms on loyalty, personalization, and the future of retail. Prior to McKinsey, Ken was CEO of YOU Technology, a leading cloud-based digital coupon and loyalty platform, which he sold in 2014 to Kroger (NYSE: KR). Ken built the business into the retail industry’s largest incentive network with clients including Kroger, Albertsons, Wakefern, Giant Eagle, FreshDirect, P&G, General Mills, Pepsi, Kraft, Unilever, and many others. He also developed digital rewards programs for General Mills and Campbell’s. Prior to YOU, Ken was VP, Loyalty & Digital at The Kroger Co., a $100 billion+ grocery retailer with over 2,500 stores, where he led loyalty programs, digital, e-commerce, personalization, pricing, and customer insights and analytics. While at Kroger, Ken created the industry’s first digital coupon program, launched the Kroger rewards loyalty program, re-launched Kroger’s consumer websites, and overhauled its $100 million+ personalized marketing program. Ken has degrees from Stanford and Harvard Law School. He lives in the San Francisco Bay Area with his wife, three daughters, and three poorly trained dogs.