Bio

I am the CEO of ASTRO RADIO, Malaysia’s no. 1 radio network, and ROCKETFUEL ENTERTAINMENT, a record label and talent management company. In addition, I am also the Director of ASTRO MEDIA SOLUTIONS (AMS), spearheading integrated media solutions, driving advertising revenue and Adex share across Astro Group’s media properties. Currently also serving as Chairman, Communications and Multimedia Content Forum (CMCF). Astro Radio leads with a combined weekly listener reach of 17 million on both FM and Digital, and is number one across all languages with ERA (No.1 Malay station), HITZ (No.1 English station), MY (No.1 Chinese station), and RAAGA (No.1 Tamil station), with GEGAR upholding its No.1 East Coast station position. I was formerly the Managing Director, Malaysia Singapore & Indochina, and Head of Special Projects, SouthEast Asia for the Universal Music Group, the largest music business group in the world, and also served as the Chairman of the Recording Industry Association of Malaysian (RIM). Before UMG, I was the Country Head, Malaysia & Singapore of Unilever Network, a business division of Unilever, and before that the Senior Vice President for Takaful Ikhlas Sdn Bhd, one of the top Islamic insurance companies. I was also previously the Vice President, Group Strategic Planning & Development for CNI Holdings Berhad, a public-listed Asian consumer-goods group of companies based in Malaysia. Prior to that, I was a Principal Consultant with ICC Consultants and led various consulting assignments such as organization design, organization effectiveness, business plan implementation, performance management, recruitment and selection, competency modelling, remuneration policy development, professional career ladder development, and leadership & management development.