Bio

kerryjfuqua@gmail.com • Strategic Marketing and Execution: Led marketing teams to generate Enterprise Software leads with effective B2B demand generation strategies in enterprise software (ERP) and services. Developed healthcare industry marketing strategy. Major focus on Financial Applications and Human Capital Management (HCM). Managed and developed traditional & digital marketing to support product awareness and competitive positioning. Primary markets included the Fortune 500 enterprises, SMB Marketplace, and Federal Government. • Product Marketing: Created product marketing strategy for Financials & HR Enterprise product lines. Developed a Healthcare Industry go-to-market strategy resulting in 500% increase in pipeline. As part of leadership team created content marketing strategy for PeopleFluent HCM software (created over 200 content deliverables). Introduced new releases and products to the market. Created tools and materials for sales enablement, interfaced directly with clients and managed complex, multi-marketing channel campaigns involving cross functional teams. • Corporate Strategy Development: Proven strategic thinker and planner able to lead the broad development of long-term plans and strategies to accomplish corporate goals, market goals or product goals. Collaborated and developed strategies and overall planning to address Corporate Mission, Marketing & Branding, Product Investment & Lifecycle Strategies, Startup Planning and BPM, and Customer Retention.