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Kersti Vannas

CEO and founder

Instar Finland

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Event Format

In-person / live conference, Virtual Conference, Webinar


English, Estonian, Finnish


May 21


17 years ago Employer Branding was unknown topic for majority business executives. Me and my team in Instar have worked hard to raise awareness and prove that employer Branding really pays off for companies. I am Employer Branding enthusiast and founder of first Estonian Employer Branding Agency since 2007. We give out the Estonian Most Attractive Employer Award since 2010 that is based on regular comprehensive research (Graduates and Experienced employees Work Expectations and Employer Attractiveness survey). We can say that we are experts in knowing the future workforce and helping to understand companies local target groups and setting the messages. Why am I doing employer branding and why you should contact me? First of all, employer branding embraces the entire organization! Developing an employer branding through loyal and dedicated employees helps the company to be more effective and save costs (f.e. personnel costs are one of the most highest). Employer branding bases on certain and unified strategy which focuses on current and future employees of the company. Instar's goal is to help organizations to be attractive employers who have motivated, dedicated and loyal employees. So how do we help you do that? We are fullservice Employer branding agency. We are perfect partner in employer banding strategical level but we can also help out with smaller ad hoc attractive job ad creation. We conduct different surveys, researches and consultations. We also help you design your employer brand's visual identity and help you to build a strategy in order to grow strong employer brand. Also we can help you to organize recruitment campaigns. To sum up, we have experiences in HR, marketing, communication and design. Our goal is to offer you employer branding services based on your needs and wishes. We in Instar are proud member of European Employer Branding Association.

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Current Position

CEO and founder at Instar Finland


MA, International management - 2006


Year Agency 2023

Innovator and researcher 2017