Bio

I have played a key role in reinventing two of the world’s most powerful luxury brands; established and branded progressive media platforms in the Middle East; authored two children’s story books; toured the world in my youth as an acclaimed musician and composer - and have been recognized as an influential and powerful public speaker with a creatively disruptive and strategic mind. Having lived, studied and worked in my home country of Australia, I have also had the privilege to live and work across South and Central Asia, the Middle East, Latin America, Central Europe, and the United Kingdom. I am currently based in Riyadh (Saudi Arabia) as the Chief Marketing Officer for the Diriyah Gate Development Authority - establishing Diriyah within the Kingdom and re-establishing its position, globally, not just as the birthplace of the Kingdom, but also as THE centre for heritage and culture. I believe the future is now, and I am actively engaged in looking at how science, engineering and nature can radically re-orient the way in which we can sustainably consume, preserve our planet and replenish our surroundings. I am staunchly vegan and I am convinced that progressive thinking must be followed by action - although I must admit that I still have a ''thing'' for old combustion engine classic cars!