Bio

Owner of ZATO, a Paid Search PPC micro-agency of experts, and worked in Digital Marketing since 2009. рџЋ™Listen to my PPC Ponderings Podcast to investigate key themes of the digital marketing world: https://zatomarketing.com/blog/episode-1-ppc-pondering-podcast-evolution-of-the-keywordрџ“•Check out my books: - Ponderings of a PPC Professional: https://ppcmarketingbook.com - Stop the Scale: https://www.amazon.com/dp/B09Z9QZWYL/ref=cm_sw_r_cp_api_i_7DGHK6JETA1WC17M5EEYрџЏ†Named one of the Top 25 Most Influential PPCers in the world by PPC Hero from 2016-2021. рџЋ¤Speaking Engagements: BrightonSEO, Learn Inbound Dublin, MarketingProfs, SMX, Hero Conference, State of Search, and others. вЊЁпёЏArticles published on (or appeared on): Shopify, HubSpot Academy, Search Engine Land, Moz, PPC Hero, Search Engine Journal, Wordstream, and the Bing Ads blog (among others). Co-host of the weekly #PPCChat on Twitter.рџ›’Looking for my 9000+ words long "Going Live with Shopping Ads on Shopify" post? Find it here: https://www.shopify.com/retail/how-to-launch-google-shopping-ads