Bio

I work with large global clients, shaping and delivering human-centred and outcomes-focused business design, strategy and innovation programmes, focusing on data, analytics and technology as transformation levers. Experience includes: Growth strategy / acceleration Digital transformation Customer and marketing strategy Marketing and experience technology AI Experience and engagement design Product and service design Data strategy Commercial excellence and performance measurement Marketing effectiveness, analytics and optimisation Business case development Operating model design and process improvement Sector experience: Life Sciences / Pharma Media & Entertainment Telecommunications Technology Consumer Products