Bio

Laura serves as the CMO at Instacart. In her role, Laura is responsible for shaping a cohesive brand, fueling the company’s growth, and scaling the marketing organization. Since joining in June 2021, Laura has led a comprehensive brand identity refresh, launched the company’s first-ever integrated brand campaign, built out its Creative Studio, and developed a full-funnel in-house media team. Previous, she led the Rides business and Masterbrand at Uber Technologies. Her team was responsible for the strength of the Uber brand globally, the growth of the rides business, as well as Uber’s loyalty and subscriptions programs. As one of Uber’s early marketing hires, Laura built the Product Marketing organization from the ground up, hiring and developing top talent, and scaling it to 60+ PMMs and strategists globally, encompassing Rides, Eats, Freight and new verticals. In her six years at Uber, Laura and her team have been at the helm of every product launch, shaping iconic experiences and campaigns that have evolved Uber from a niche service into a globally resonant brand serving over 120M+ customers worldwide. Her work has been cited by national and global outlets including the New York Times, the Wall Street Journal, Forbes, Fast Company, Bloomberg, AdAge, AdWeek, Business Insider, Vogue, People Magazine and Good Morning America, among others. She has been a featured speaker at Interbrand Top 100 Brands, the Product Marketing Summit, Marketers that Matter, Open Mobile and Digital, and was named a top 40 under 40 by Brand Innovators and AdAge’s Creativity Pick of the Day.