Bio

I've spent my career in strategy, marketing and advertising and have great experiences and some vivid learning moments from both the client side and agency perspectives. I invite you to reach out if you're curious or want to talk shop. My career in digital and media began in the 90’s, just as digital became a viable marketing channel--I vividly recall wondering if it was better to dive into this ''new media'' or stay with more tried and true marketing since I was early on in my career. I've never regretted diving in and it led me to many other firsts, including: -The first ever digital media campaign for SmithKline Beecham circa 1996 -The first website for Medicare Supplement and Replacement Insurance for Independence Blue Cross -Part of the Wyeth Consumer Healthcare team that launched AdvilPM and multiple Centrum line extensions -Developed a methodology for a $100MM private publisher to create new digital revenue streams incrementally in 2000. Since 2007 I'm focused on leading Underscore Marketing through strategic vision, operational innovation, and a culture of continuous optimization. Underscore is a strategic media agency serving life sciences, health, and wellness brands as they launch, grow and innovate. We focus on delivering ROI for clients and finding critical details that transform campaigns from good to great. It's the media agency I always wished I could hire when I was on the client side-- in once case, I did, but that's a longer story. I've been honored by multiple awards for entrepreneurialism and leadership, am on the board of Entrepreneurs Organization (EO), actively participate in my KPMG/U of Michigan QuantumShift Fellowship, and was recognized as one of the top 50 female entrepreneurs by Inc. Magazine. My degree is in Industrial Design from the Art Institute of Philadelphia and I also attended the State University of New York, New Paltz. Feel free to reach out for a 1:1 connection, as I love meeting new people and learning about new opportunities, but please spare me from your trickle campaign/cold sales stuff and I'll do the same.