Bio

I am the Principal and Founder of IVD Logix, a full-service marketing research and consulting business for in vitro diagnostics. I also co-founded Market Diagnostics International, where we developed the IVD Insights and IVD Labfile syndicated databases on in vitro diagnostic testing. Prior to that, I was a senior consultant and co-founder at CaseBauer & Associates, an international business development and research firm exclusively focused on in vitro diagnostics and have held senior legislative/regulatory affairs and market research positions with Becton Dickinson and Company, AdvaMed and IQVIA. While at AdvaMed following the passage of the Medical Device Amendments of 1976, I published several compliance manuals and video training packages to help companies adapt and comply with FDA's newly acquired regulatory authority over in vitro diagnostics and medical devices. I am the most recent Past President of the Diagnostics Marketing Association and currently serve on the editorial advisory board of Inside Precision Medicine and the programming advisory board of the Cambridge Healthtech Institute's annual Next Generation Diagnostics Summit.