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Lee Woodward

Head Of Digital Education


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Lee Woodward: Head of Digital Education, Realtair Designer, producer, editor and presenter of multimedia education for progressive real estate agents, leaders and businesses; author of The Complete Salesperson Course and multiple books. Throughout his thirty-plus year award-winning real estate career to date, Lee Woodward has always been a step or two ahead of the industry he serves with a passion. Described as an innovator and disruptor, Lee’s dynamic, world-class business systems, educational courses, and leadership solutions have enabled thousands of real estate professionals and leaders to excel in their chosen careers and countless businesses to thrive in all conditions. Making his mark early when he embarked on his real estate career in 1992, Lee catapulted to the top 2% of sales agents in the country within his first year and broke multiple sales records in compressed time. From the start, he made it his mission to improve consumer perception of real estate agents and enhance professionalism within the industry. As founder and CEO of Real Estate Academy – later Realtair Academy – he did more than accomplish his mission; he turned the industry on its head by shifting the focus from sales to service and blending digital technology with technique. An esteemed sales coach, systems designer, presenter and author of The Complete Salesperson Course and multiple books, Lee transitioned to Head of Digital Education in January 2022. He made this decision to better serve the ever-changing needs of real estate professionals, leaders and businesses as they move to digital technology in response to consumer demand and global trends. Lee has developed a unique product known as TOD (Training On-Demand). Working closely with each client from concept to completion, he utilises a self-paced blended Learning for Understanding model to produce a tailored TOD that meets their specific needs and simplifies the complex for ease of comprehension and on-the-job activation. Created in his purpose-built multimedia recording studio, each TOD may be updated on-demand and accessed multiple times by various users. The beauty is that each TOD lives on in each client’s business for consistently repeatable performance across the board. To date, Lee has produced TODs and other forms of multimedia productions for business owners, entire real estate groups, elite real estate agents, and even some professional, well-known sportspeople. His work is now available in eight countries.

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Current Position

Head Of Digital Education at Realtair