Marketing executive operating at the intersection of mind, media, and tech. Focused on AI, data science, psychology, neuroscience, and innovation. ••• Some of my favorite career moments have come from acting as an advisor to start ups, holding seats on two boards, and founding PodCamp NH and SMB NH. Additionally, I contributed to several social media for social good events such as SM4SC. At McKinsey and Company I had the chance to drive digital and social media strategy before leaving to run an exclusive content and digital strategy team for B2B execs at StoryEngage.com. I was one of four female co-founders of BuoyUp, a charitable giving startup, and I then went on to build the content, social media, and PR engine for Enterprise AI company Noodle.AI, garnering national press for the company and awards for our content performance. Now I’m working with the industry experts at Austin Data Labs to build strong data science and AI programs in the commodities, chemicals, FMCG, and food and bev industries. Over the years I've had the privilege to work with businesses of all shapes and sizes including, but by no means limited to: McKinsey & Company, Hewlett-Packard, Salesforce, NewsCred, Left Bank Films, Fight It Out, Company C, Indian Head Resort, LIM College, Hayward & Company, boutique wineries, exciting restaurants, film studios, actors, and musicians. An experienced writer and published author, I've written several books, including Social Media Metrics for Dummies. I've also written books, articles, and ebooks for publications such as Wiley Publishing, SEO Copywriting, CMI, Entrepreneur, iMedia, Eloqua, BzzAgent, Media Bullseye, Mashable, IMN Inc., TechnoBuffalo, TechBlorge, MacBlorge, SME, and have done work for startups like Influitive. Some other highlights from my career include my time as a speaker and educator. I've headlined at events such as MIDEM in Cannes, France and Book Expo America in New York City, and guest lectured at several colleges.
Chief Marketing Officer at Austin Data Labs
Doctor of Philosophy - PhD, Media Psychology