Bio

As a seasoned branding and growth marketing expert, I've held strategic marketing and business positions, leading both B2B and B2C products to market. I am an expert in building and positioning brand identities, packaging products for go-to-market, and implementing product growth strategy. I focus on strategic marketing at the product or product line level. Adept at analyzing markets and customer needs in order to refine the business objectives, I define the target market and develop competitive differentiation. I specialize in developing product packaging and product launch strategies, including positioning, messaging, business models and pricing. I build & implement product growth strategy. With a proven success record of increasing brand awareness, product adoption and ROI through both online and offline marketing channels, I'm a full stack marketer who utilizes product marketing, growth marketing, performance marketing, content marketing, community, public relations, branding, events, partnerships, and more.