Bio

I help grow sales pipeline and revenue through deploying strategic demand generation programs and processes that are rooted in data and based on modern B2B marketing techniques. I focus on building a strong marketing tech stack/infrastructure that enables closed-loop reporting and rapid program analysis and iteration. I set the strategy and lead the execution of modern multi-channel marketing programs that generate interest and demand for products and services. This includes an integrated approach for account-based marketing encompassing: email nurture campaigns, lead/account scoring, paid media, social media, executive outreach, email marketing, display advertising, trade shows, direct mail and sales follow-up. Specialties: • ROI analysis and revenue generation • Demand generation strategy • Marketing Leadership • Account Based Marketing (Demandbase, Sendoso, Marketo) • Marketing operations (Marketo, Hubspot, Google Analytics, Salesforce, Salesloft, DiscoverOrg) • Inbound marketing, content creation, SEO (Inbound certified by Hubspot) • Strategic sales and marketing alignment