Lu Ann Williams is co-founder and Global Insights Director at Innova Market Insights, a global market research firm headquartered in The Netherlands. She manages a network of industry professionals and trend scouts in 80+ countries that contribute to Innova’s proprietary market intelligence platform and an analyst team that works with food, beverage, ingredient and packaging companies on product development, marketing and strategies. An expert on trends driving the food and beverage industry, she is a frequent speaker at industry events. Thirty years of global experience, data analysis and trendspotting give her a unique foundation for insights into what’s coming next in the industry in every region of the world.