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Lulu Laidlaw-Smith

Chief Growth Officer


Country or State

United Kingdom


Life is so much about habit. Our habits shape our world. They’re easily formed, stubbornly maintained, almost impossible to break. Visionary in the technology industry - a qualified business developer across Tech, Financial Services, FinTech, FMCG, Retail, Hospitality. Supportive of brand owners in identifying their commercial goals in line with sales, business growth and transformation. A passionate, honest and open personality. Creating growth has always been my focus - disruption to build on engagement & profit for consumers & businesses. I help humans and companies grow. I look at the team and the company, the vision and goals boards have set, from this I plan for what the team and the company can feasibly achieve. I founded Rip It Up, Start Again back in 2016 to showcase disruptors and innovators, sharing their inspiring stories & advice.

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Current Position

Chief Growth Officer at Binumi


Hotel Management, Food & Beverage, Food Science, Front of House - all aspects of Hotel Management