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Lya Gutierrez

Senior Manager Digital Product Marketing

KPMG Canada

Country or State



I am creative, resourceful, energetic, and ambitious. A key strength of mine is managing multiple projects at once and managing time effectively. My main areas of expertise are product marketing, sales enablement, demand generation, integrated end-to-end marketing campaigns, go-to-market, and content strategy. I work very well under pressure, budget, and deadlines, this has become second nature to me. The key to my success is my ability to develop relationships with buyers and develop engaging value propositions, marketing and sales enablement materials that address buyer personas throughout the entire buying journey. Through my ultra-personalized marketing approach, I elevate projects and enable my sales teams and stakeholders to take their products to market in a way that resonates with their buyers by addressing their challenges and expanding on our solutions. I am not audience centric. I am buyer persona obsessed! I am passionate about digital transformation, people, processes, technology, and continuous improvement. Independent, reliable, accountable, and collaborative, I excel in remote environments as well as in on site, multi-disciplinary teams, no matter the size. Well educated and experienced in the international domain, I work well in multinational ecosystems with a growth mindset that require a high level of cultural market knowledge and sensitivity. INDUSTRIES: Financial, Managed Services, Government, IT, Engineering, Manufacturing, Professional Services, and Retail. Disclaimer:Ideas expressed are my own.

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Current Position

Senior Manager Digital Product Marketing at KPMG Canada


Social Sciences, Diploma- Post graduate Certificate

Past Talks

HRcoreLAB 2022