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Maciej Twardowski

Executive Creative Director

Ogilvy

Country or State

Poland

Bio

17 years of experience. Currently in the top 30 Executive Creative Directors in the world according to the One Show ranking. Responsible for developing “To The Last Tree Standing” (for Greenpeace) - the campaign which helped save the largest primeval forest in Europe thanks to its 1:1 scale copy built in Minecraft. It is one of the most awarded campaigns at Cannes Lions 2018. In 2021 Maciej and his team created LEGO ''Green Instructions''. It became the only Polish campaign awarded at Cannes Lions and D&AD this year. At One Show 2021, it also won a special festival award - GREEN PENCIL. Awarded each year to the world's best environmental campaign. This is the first GREEN PENCIL for Poland and first one for Ogilvy worldwide. Author of many other legendary Polish campaigns like: “Jak brzmi czekolada” Wedel, Nju mobile “Instagramowa umowa” (top 3 Best of Facebook KTR awards 2019) , McDonald’s #MAMSMAKANAMAKA, McDonald’s 2forU “No i fajnie”, PZU “Niestraszki”, PKO BP “Szymon na krańcach świata” and many more. Maciej got over 100 awards at Cannes Lions, D&AD, One Show, LIA, Eurobest, Effie and Polish KTR. Member of the management in Polish Advertising Creator's Club (KTR), Chairman of the Eurobest 2018 Festival jury (Young Creatives) and a member of 2021 One Show and Cannes Lions jury. Current clients: LEGO®, Allegro, Whirpool, Milka, Nju mobile (Orange), Philips, Hipp, Shell. Clients he have worked with: T-mobile, Plus, Reebok, McDonald’s, PZU, PKO BP, Getin Bank, Bahlsen, Żywiec Zdrój, Wedel, Książęce, Samsung and many more. Portfolio: https://www.maciektwardowski.com/ ------------------------------------------------------------------------------------------------------ Awards: CANNES LIONS: 3 x Gold, 3 x Silver, 10 x Bronze, 7 x Shortlist, 1 x National Diploma, D&AD: 1 x Yellow Pencil, 2 x Graphite Pencil, 2 x Wood Pencil, One Show: 1 x GREEN PENCIL, 1 x Best of Discipline, 2 x Gold, 1 x Silver, 1 x Bronze, 4 x Merit, Eurobest: 2 x Gold, London International Awards: 1 x Silver, PHNX: 1 x Bronze, Golden Drum: 3 x Silver, Effie: 1 x Grand Prix, 2 x Gold, 6 x Silver, 4 x Bronze, 2 x EuroEffie KTR (Polish Ad Club) 1 x White, 7 x Gold, 11 x Silver, 16 x Bronze KTR / Agency of the year for Ogilvy Poland x 1 KTR / Agency of the year for DDB x 3

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Current Position

Executive Creative Director at Ogilvy

Degrees

Master of Arts (M.A.), Industrial Design

Skills