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Profile

Marcus Casey

Vice President Marketing, Digital and Customer Relations North America

BMW Group

Country or State

United States

Bio

Accomplished senior executive with over 24 years of digital experience in the automotive and travel industry. Held various executive positions in e-commerce, customer experience, marketing, sales, and analytics. Proven ability to provide creative, innovative, disruptive, and forward thinking leadership. Executive focused on continuously improving business performance and cultural change. Special Skills • Expert in ecommerce with track record of building and running successful digital sales organisations • Succesfully managing digital channels from app, web to social. • Building up business intelligence and advanced analytics competencies in large organisation • Transforming customer insights into profits and improved NPS • Managing and organising large digital transformation programs • Proven leadership abilities that focus on staff development and motivation • Exceptional communication skills with extensive speaking experience at conferences and lectures at academic institutions • Fluency in German and English, and Spanish with international work experience.

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Current Position

Vice President Marketing, Digital and Customer Relations North America at BMW Group

Degrees

Master of Management, Business Administration and Management

Skills