Accomplished senior executive with over 24 years of digital experience in the automotive and travel industry. Held various executive positions in e-commerce, customer experience, marketing, sales, and analytics. Proven ability to provide creative, innovative, disruptive, and forward thinking leadership. Executive focused on continuously improving business performance and cultural change. Special Skills • Expert in ecommerce with track record of building and running successful digital sales organisations • Succesfully managing digital channels from app, web to social. • Building up business intelligence and advanced analytics competencies in large organisation • Transforming customer insights into profits and improved NPS • Managing and organising large digital transformation programs • Proven leadership abilities that focus on staff development and motivation • Exceptional communication skills with extensive speaking experience at conferences and lectures at academic institutions • Fluency in German and English, and Spanish with international work experience.
Vice President Marketing, Digital and Customer Relations North America at BMW Group
Master of Management, Business Administration and Management