Bio

I'm the Global Marketing and Promotion Director of the Governmental Italian Tourism Board since April 2018. I'm in charge of developing, implementing and monitoring the national and international marketing plans for tourism, acting through 28 offices on 21 markets. Since June 2021, I'm the Vice Chair of the European Travel Commission. Since 2010, she has been a lecturer at the University of Turin and the University of Eastern Piedmont and has written and contributed to several publications. Previously, I was the General Manager of the Regional Tourism and Agriculture Promotion Agency of Piemonte, where I also developed and implemented the marketing strategy for the Torino 2006 Winter Olympic Games. For 5 years, I was in charge of Public Relations for L’Oréal Paris in Milan, Italy. My career in tourism started in The Netherlands, and in Paris, where I worked for two incoming tour operators. I speaks fluently 5 languages.