Bio

I’m a results driven digitally savvy outsourced Chief Marketing Officer. Able to balance the demands of data lead companies with creative brand building. Risk taking. Insights beat ego. Core areas of expertise are: * Digital Marketing Strategy: how to structure your activities to accelerate your digitally lead growth * Data Driven Marketing: understanding how to measure the range of marketing activities across areas such as attribution, LTV, brand, acquisition cost, user experience, and more. * Online customer experience: how to create and measure an experience which makes your customers happy and grows your business. A/B testing and CRO is a part of this, but the biggest wins are often in your strategy. * Team structure: how to structure your marketing team in a growing company * Driving innovation across all areas of marketing. AI, personalisation, data driven branding, and enterprise attribution. * Brand strategy: growing the brand using evidence-based techniques, while using commercially sound methods to measure them * Customer acquisition: across all digital channels (search, display, CRM/email, social, influencers, content, apps, etc), as well as PR, outdoor, and more * Customer retention: creating a compelling customer experience through CX/UX practices, A/B testing, and CRM retention techniques * Managing marketing strategically through local and international rapid growth * Speaking and training