Bio

Vice President of Digital Marketing, Digital Lifecycle Marketing
Contact me at mbeckman03@gmail.com

DEVELOPING CUSTOMER-CENTRIC MARKETING STRATEGIES THAT DELIVER MEMORABLE BRAND EXPERIENCES

As an accomplished B2C and B2B senior marketing professional, I take a holistic approach to developing and executing strategic marketing plans that are designed to specifically speak to customer needs at the right time and right channel. Additionally, I bring organization and direction to complex problems while building meaningful and beneficial relationships during the process.

In my role as a marketing and product manager I am known for:

ANALYTICAL MARKETING STRATEGIST
♦ Optimize marketing plans that speak to customer needs
♦ Adept at identifying relevant trends in the marketplace and knowing what will be successful with consumers

STRATEGIC PROBLEM SOLVER
♦ Add order and efficiency to complex projects
♦ Ability to prioritize multiple projects and meet competing deadlines in fast-paced, deadline-driven environments
♦ Outstanding organizational, planning and project management skills
♦ Demonstrated ability to apply critical thinking and problem-solving skills

INTENTIONAL RELATIONSHIP BUILDER
♦ Unify teams to create optimal results
♦ Strong interpersonal skills with a track record of building and maintaining relationships both internal and external ranging from individual contributors to managers, directors and senior level executives

Core Competencies:
Strategic Marketing & Planning | Product & Project Management | Digital Marketing | Event Marketing | Brand Development & Management | B2C & B2B Marketing | Direct Response Marketing | Cross Functional Team Leadership | Demand Generation | Non-Profit Marketing

Technical Skills:
- Google Analytics Certified
- Adobe Analytics (SiteCatalyst)
- Adobe Experience Manager
- Sharepoint 2013
- MailChimp and GetResponse Email Marketing