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Matthew O'Such

Vice President of SEO

Getty Images

Country or State

United States


Specializing in SEO strategy, tactical planning & execution as well as general audience development and traffic growth tactics like social and earned media channels. Technical and content SEO, for agency or in-house large enterprise brand side companies. Managing teams of digital marketing experts, with measured results in Organic Search, Social, Paid Social and working across Paid Search and Earned in-bound marketing initiatives. I'm a driven, data oriented leader, in search of a challenging and rewarding career. Also focusing on improving efficiencies in work flow, time management, adaptability, collaboration, execution and reporting. Rest assured, I get my hands dirty in code, audits, competitive assessments and M&A work weekly. With over 20 years of experience developing marketing solutions, my specialty in customer engagement leads the team and expands business opportunities while driving growth and innovation for global enterprise brands. My techniques of persuasion for c-suite buy-in focus on revenue generation. analysis and growth sizing, while exploring the creativity and customer solutions our products bring to market. Not to be classified as just a techie, recent work has included Merger and Acquisition analysis, people management and analytical reasoning for our parent holding company. Other day to day tasks include: - Create a Strategy to Increase Search Traffic - Keyword Research, Targeting, Measurement & Improvement identifying key points in the Customer Journey - Funnel Optimization for Visitors from Search - Diagnose changes in Google algorithm updates or penalties. - Work Across Disciplines and Departments to Earn & Build Links, Social Signals, and Help Content Distribution - Analyze UX elements for SEO and conversion optimization. Specializations: search engine optimization, social media amplification (paid social), paid search, technical & content SEO, digital media, web development & design, programming.

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Current Position

Vice President of SEO at Getty Images


Undergrad, Computer Sciences

Past Talks

C3 2021