Bio

I am passionate about finding creative ways to deliver outstanding results to pharmaceutical and healthcare companies, whilst helping the NHS improve patient care. My passion has led me to establish Cheemia and Cheemia ReSET. There is no denying that the pharmaceutical industry is going through immense change. The pandemic has accelerated digital transformation and companies are now experiencing the need for behavioural change. With healthcare professionals under immense strain, pharma sales reps are finding it extremely difficult to make appointments and struggling to replicate the same chemistry through remote channels that they had in face-to-face meetings. We have been really fortunate at Cheemia. We set Cheemia up as remote selling specialists. Our clients haven’t experienced the same decline in sales as most pharmaceutical companies. In fact, we have managed to double the sales for one of our clients, despite the pandemic. Seeing the effect the pandemic was having on the industry I love so much, I decided to share my expertise and experience of omni-channel engagement with other sales teams. In August 2020, I launched Cheemia ReSET, a Remote Sales Engagement Training platform. The trainers on the platform have over 50 years of pharmaceutical sales experience, over 10 years of remote sales expertise. I have been blown away by the feedback we have received from sales reps and managers that have embraced Cheemia ReSET and Cheemia ReINSPIRE. One company tripled their remote calls within weeks of starting the training. If you would like to know more about Cheemia or Cheemia ReSET, please connect and message me, or visit the websites. Cheemia – We don’t help you sell to the NHS. We help the NHS buy from you. https://www.cheemia.co.uk/ Cheemia ReSET - The most comprehensive remote sales engagement training platform aimed at the pharmaceutical industry. https://www.cheemiareset.com/ Specialties: Pharmaceutical, Market Access, Pull-Through, NHS Scotland, NHS Northern Ireland, NHS Wales, Scotland National Formulary, Multichannel Marketing, e-detailing, marketing Strategy, Bespoke Strategy development, Commercial Agreements, Rebate, Negotiation, Branding, Leadership, Key Account Management, Business Coaching, Organisational culture, Change Management, Remote Sales Training, Remote Selling