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Melissa Esquivel

Vice President, Product Management

Follett Higher Education

Country or State

United States


I am an accomplished Product Management professional with 12 years of experience in B2C ecommerce. My passion is utilizing analytics, customer feedback, and usability testing to translate end user and market needs into business requirements that drive profitability. I am skilled at defining product strategy and presenting to executive management and stakeholders. I have a proven track record of successfully leading and influencing cross-functional product teams through high visibility, large scale projects from concept to launch, often with limited resources, budget and tight timelines. I thrive in fast paced, high energy environments and have the flexibility to adjust to changing priorities. I have strong leadership, inter-personal communication and problem solving skills that drive teams to build better products. Specialties: Product Management, Product Road Mapping, Project Management, Cross Functional Team Leadership, Mobile, Analytics, Website Operations, User Experience & Design, Usability Research, Atlassian JIRA, Coremetrics, Google Analytics, SEM, SEO.

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Current Position

Vice President, Product Management at Follett Higher Education


Bachelor, Marketing