Bio

Results driven Marketing leader with a unique ability to combine strong analytical skills with creative execution to deliver exceptional programs that continually exceed expectations with continual optimization. Strong background in segmentation and analytics, offer testing and optimization, creative testing, and cross-channel testing - including email, direct, and digital programs. Strong leader with extensive experience creating strategic roadmaps and 5 year plans with the ability to clearly articulate into tactical plans and motivate teams to execute. Global experience with over 15 years of proven results across industries and in online and offline channels, including website development and management, email marketing, direct mail, SMS marketing, magazine publishing, print, online advertising, and social networks/new media. Specialties: Global Program Planning and Implementation  Strategic Planning  Cross-functional Team Management  Segmentation and Analytics  CRM/Loyalty  Interactive Marketing  Product Development  Budget Planning and Management  Contact Center Integration  Database Planning and Implementation