Bio

I was 14 years old when I read Voltaire's Candide for the first time, it struck me then and shaped my thoughts about always staying optimistic while planning and executing with realism, championing action over thinking too much. It’s also easy to get caught up in things outside our control. When we think about what other people are doing, we lose sight of how to improve our situation. We'd better tend to our own garden instead. Fast forward to today, I'm passionate about creating value, sharing knowledge, and building relationships! Focus on eCommerce, integrated omnichannel marketing, and analytics with demonstrated experience in the CPG and FMCG industries, driving growth globally. eCommerce and digital marketing leader with hands-on P&L management experience, focusing on business and category growth, channel management, strategic insights and building high-performing e-commerce teams. Global experience in CPG, FMCG, food and beverage and cosmetics, personal care categories. International corporate experience in the U.S., EMEA, LATAM and Asia markets. Master of Science in Applied Business Analytics from Boston University, Integrated Marketing from Cornell University, and Digital Transformation, Advanced Data Science, and Machine Learning executive management education from Massachusetts Institute of Technology (MIT). I’ve been exploring new technologies, emerging channels, creating and implementing frameworks focused on driving growth. Currently studying blockchain, web 3.0, ML, and recommendation algorithms. Core Proficiencies: • Multi-million dollar P&L accountability with high visibility to C-level leadership and stakeholders • Multi-million dollar marketing and trade budget management for multiple channels and portfolio • CPG, FMCG experience at large accounts focused on digital shelf and omnichannel growth. • Data-driven campaign optimization and analytics for strategic and actionable insights • Full funnel marketing strategy, built from scratch for B2C, B2B, and D2C channels at different levels • Global team and business unit partnerships for localization, expansion, and scale • Hiring and developing digital talent, agency partnerships, building operational framework • Certifications in Amazon Advanced DSP and Sponsored Ads, Google Cloud, Scaled Agile, Thoughtspot, Blockchain, and Digital Marketing • Who’s Who in eCommerce 2020, Advisory Board memberships at Digital Shelf Institute, CGT/RIS *** Opinions are my own and not the views of my employer EPAM. ***