Over the course of my career, both as a practitioner and as a leader, I have been fascinated with and driven by the convergence of technology and marketing to drive business growth.
I have been fortunate to witness firsthand some of the dramatic changes as a result of digital transformation. The biggest of these changes has been marketing's ability to measure its effectiveness through analytics, digitally engage buyers and directly impact revenue.
The teams I have built span many marketing disciplines including digital marketing, field
marketing, customer marketing, marketing analytics and account-based marketing. My teams are data-driven, collaborative and embrace change. We blend our marketing tactics with a revenue focus.
Vice President, Global eCommerce and Optimisation at Sage