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Michael Law

CEO, Carat North America


Country or State

United States


As US Chief Executive Officer for Carat, a dentsu company, Mike is responsible for the agency’s strategic growth in the US market, leading over 1,000 specialists and working closely with clients and partners to continue to transform their businesses by creating rewarding media experiences that provide value to consumers. Prior to this role, Mike was overseeing all investment and buying activity across dentsu’s media service line of business in the US as President of Amplifi. Mike and his team managed more than $18B in annual spend across all media channels, as well as leading the agency’s programmatic trading, content through The Story Lab, and leading dentsu's efforts around Economic Empowerment. For the past 20 years, Mike has been engaged in media buying roles focused on delivering competitive media buying strategies and performance for advertisers. Prior to being elevated to President of Amplifi US, Mike served as EVP, Managing Director for all US Media Investment for dentsu. For six years, Mike oversaw dentsu’s approach to video strategy in the US market, product, and investment across all screens and devices. He has also served as Director of Media for Pfizer and Vice President, Group Director at Carat, a media specialty agency of dentsu. He started his career as a National TV Media Buyer at Arnold Worldwide in Boston, MA.

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Current Position

CEO, Carat North America at Carat


Bachelor of Science (BS), Marketing