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Michael Peters

Head of e-Commerce & Digital Marketing

Allos Hof-Manufaktur

Country or State



My experiences focus on the topics ''digitization'', ''agile project management'' and ''online marketing'' especially in the FMCG and B2B area. These are my professional experiences: - Online Marketing for Jacobs Douwe Egberts - Brands: Jacobs, Tassimo, Senseo, Piazza Doro - Foundation and set-up of the agricultural portal with the goal of market leadership - Project management and key account at Interwall GmbH - Team Neusta - Brands: Volkswagen - New business team at Mondelez for clients in the digital environment - Brands: Milka, Oreo, Jacobs - Content production for digital channels at hmmh - Brands: Tchibo

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Current Position

Head of e-Commerce & Digital Marketing at Allos Hof-Manufaktur


Master of Science (M.Sc.), International Marketing, Entrepreneurship and Management