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Michelle Peterson

Chief Marketing Officer

Kendra Scott

Country or State

United States


I exemplify the creativity of a marketer, analytical thinking of an engineer and authenticity of a mindful leader. I am a Marketing Executive who combines blue-chip CPG brand building expertise with a commercial mindset to unlock growth and inspire consumer loyalty. I have diverse experience accelerating global brands in multiple industries, including CPG, Fitness and Hospitality, and across various ownership structures. I have profitably managed brands and P&Ls, from early stage to billion dollars, grounded in an ability to go deep on business fundamentals, build consumer empathy and data driven insights, lead innovation, and develop breakthrough creative. I lead with clarity, accountability and decisiveness. I care deeply about culture and building engaged and inspired teams focused on results. I always promote collaboration by asking the next question and seeking out the input and expertise of cross functional teams. Moving forward, I will leverage brand management and commercial mindset to lead step change growth, transform brands and deliver business results.

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Current Position

Chief Marketing Officer at Kendra Scott


Master of Business Administration - MBA, Marketing, Finance