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Mike Borrelli

Global Functional Lead & Sr. Product Owner - Marketing Technology & CRM


Country or State

United Kingdom


Global Marketing Technology Director with 20+ years' experience leading cross-functional teams and driving global scale technology programs (40+ countries with seven figures budgets), delivering products and digital solutions from idea to successful implementation. My background includes Management Consulting, Start-up environments and large Corporate covering multiple business areas spanning from Activation to Engagement, Conversion, Lead Generation, CRM activites, Marketing campaigns and Loyalty programs typically for leading Fortune 500 brands (Barclays, Unilever, Microsoft, Philips, Henkel to name a few). My sweetspot is to deliver ongoing business value by understanding customers' pain points and create meaningful roadmaps that deliver innovative products and technology based solutions. Key skills include: Agile Methodology (Product Owner and Scrum Master certified) Artificial Intelligence (AI Bots, Digital Assistants, Machine Learning solutions and Deep Learning platforms,) ABM (Account Base Marketing) and Key Account Management Change Management (ProSCI certified) Cloud Computing and Native Apps Strategy Content Management (CMS, ECMS, Global Content Strategy) CRM Strategies (up to 40+ countries) CRM Systems (Adobe, Microsoft, Salesforce, Oracle) Demand Generation, Conversion and Optimisation of Pipelines Digital Strategy and Execution Funnel Analysis, MQL and SQL Global and Local Campaigns definition KPI creation, management, tracking and optimisation Project and Programme Management Product Launches Social Media Campaigns Thanks for reading my profile - feel free to get in touch for any advisory expertise request.

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Current Position

Global Functional Lead & Sr. Product Owner - Marketing Technology & CRM at Henkel


BA (Hons), Communications and Media Studies - Marketing