Bio

Highly motivated marketing and media professional with proven leadership ability in strategic development, advertising, media planning and tactical program management, including, design, development and implementation of direct response programs. Growing organizational effectiveness with people, process and platforms. Efficient and effective program organization built on perseverance & resourcefulness.
• Digital Marketing & Demand Generation: Portfolio management, forecasting, budget management, segmentation, online lead generation (aggregators), search engine marketing/PPC, programmatic display, email, paid social, lead nurturing
• Digital Marketing Testing: New vendor business development, ad copy testing, landing page optimization (A/B & Multivariate), display banner testing, dayparting, etc.
• Digital Marketing Analytics/Reporting: Sales funnel analysis, performance trending, optimization analysis.
• Website/application development: launch, consumer segmentation, UX, A/B testing, analytics
• Specialties: Digital marketing strategy, online lead generation, PPC campaign growth/optimization, campaign management/optimization, creative strategy/analysis, A/B & Multivariate landing page/copy testing, sales funnel conversion, ROI, budgeting, contracting